Nitin Mehta is the Ellison Professor of Marketing and PhD Coordinator at the University of Toronto. He is currently serving as a Department Editor for Marketing at Management Science and as the Vice President of Education at the Informs Society of Marketing Science (ISMS). His research focuses on structural models of consumer search, multi-category choices, imperfect recall and learning, consumers' healthcare decisions, the economics of binge consumption, adoption of AI by firms and consumers, and the socio-economic impact of AI. Four of his papers have been finalists for the ISMS Long Term Impact Award, and one was a finalist for the ISMS Lohn D.C. Little’s Best Paper Award. He has (co-) mentored several PhD students from the University of Toronto, CMU, and Washington University at St. Louis, who are now teaching at top business schools. He received the 2024 Excellence in Doctoral Mentorship Award at the University of Toronto.