Dan GuadagnoloProfile page
Assistant Professor
University of Toronto Mississauga, Institute of Communication, Culture, Information, and Technology
- Assistant ProfessorUniversity of Toronto Mississauga, Institute of Communication, Culture, Information, and Technology
RESEARCH INTERESTS
Research Topics
- Advertising
- Branding
- Capitalism and culture
- Consumer culture
- Consumer research
- Marketing strategy
- Media history
- Media strategy
- Trends/fads
- U.S. history
Research Description
I write for both the academic and popular press. My peer-reviewed scholarship has appeared in Modern American History, American Studies, Digital Humanities Quarterly, Feminist Media Studies, The Journal of Dramatic Theory and Criticism, and University of Pennsylvania Press edited collection, Surveillance Capitalism in America. My popular writing has appeared in The Washington Post, The Globe and Mail, The Literary Review of Canada and The Conversation. Many of these pieces have been widely reprinted.
GRANTS
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- SPONSORED RESEARCH AGREEMENTConference - "Marketing 'Beyond Demographics' in the 1980s" (Org of American Historians Annual Conference, Los Angeles, USA, March 2023)Social Sciences & Humanities (SSHRC)1 Apr 2022 - 31 Mar 2023