El Hadi Caoui is an Assistant Professor of Strategic Management at the University of Toronto, appointed at the Department of Management (University of Toronto Mississauga), and cross-appointed at the Rotman School of Management.

He is an economist specializing in Empirical Industrial Organization. His research interests include the study of industry entry and exit dynamics, auction and procurement markets, and topics related to technology/IP and competition policy. He has worked on a variety of industries, including agricultural and natural resources, e-commerce and retail, telecommunications, and entertainment.