Rhia Catapano is an Assistant Professor of Marketing at Rotman at the University of Toronto. Her research explores how consumer psychology can be leveraged to benefit society. In one stream, she examines how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In another research stream, she explores the role of meaning in consumer satisfaction and decision-making. Her research has been published in leading journals including Journal of Personality and Social Psychology, Psychological Science, and Journal of Consumer Psychology.