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Dilip Soman

Professor

Joseph L. Rotman School of Management

Orcid identifier0000-0001-5998-4153
  • Professor
    Joseph L. Rotman School of Management
  • 416-946-0195 (Work)

BIO

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics. His research is in the area of behavioural science and its applications to consumer wellbeing, marketing and policy. He is the author of "The Last Mile" [University of Toronto Press] and teaches a massive open online course [MOOC] "BE101X: Behavioural Economics in Action" on EdX.

Areas of expertise: Behavioural economics, Behavioural finance, Consumer behaviour, Consumer psychology and decision making, Data-driven decision making, Digital marketing, Market research, Marketing, Pricing, Public policy

Media availability: TV, Radio, Print/Online

MEDIA

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ACADEMIC POSITIONS

  • Corus Chair in Communication Strategy and Professor of Marketing; then Canada Research Chair
    Rotman School, University of Toronto, Canada2003 - present
  • Director
    Behavioural Economics in Action at Rotman [BEAR], University of Toronto, Canada2015 - present
  • Director
    University of Toronto, India Innovation Institute, Toronto, Canada2011 - 2015
  • Assistant, then Associate Professor of Marketing
    Hong Kong University of Science and Technology, Hong Kong, China1999 - 2003
  • Assistant Professor of Marketing
    University of Colorado Boulder, Boulder, United States1996 - 1999

DEGREES

  • PhD
    University of Chicago, Chicago, United States
  • MBA
    Indian Institute of Mananagement, India
  • BE
    University of Bombay, India

AVAILABILITY

  • Industry Projects
  • Media enquiries
  • Masters Research or PhD student supervision

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